A ‘‘Post-Gay’’ Era? Media Gaystreaming, Homonormativity, and the Politics of LGBT Integration
نویسنده
چکیده
Logo, a U.S. network that launched in 2005 as an explicitly lesbian, gay, bisexual, and transgender (LGBT) channel, has been implementing a rebranding strategy that it labels gaystreaming. Drawing from Logo’s internal documents and interviews with Logo staff, I situate the development, discourses, and effects of gaystreaming against LGBT content elsewhere, shifts toward multiplatform programming, and LGBT mainstreaming. Alongside industrial changes in media production, the goal of attracting heterosexual women, imagined to share particular affinities with gay men, has been the key to driving Logo toward tasteand style-based reality programming. Although Logo’s Web sites currently offer broader content than the channel, overall gaystreaming has remarginalized queer subjects whom Logo’s earlier programming partially addressed, comprising a homonormativity predicated on discourses of consumerism, progress, and integration.
منابع مشابه
Queer theory and change. Towards a pragmatic approach to resistance and subversion in media research on gay and lesbian identities
This paper wants to challenge the tendency in media studies on gay and lesbian identities to remain within two dominant paradigms: the essentialist or the post-structuralist traditions. Consequently, we will elaborate on the question: if media research emphasizes social change, should it mainly adopt a political and strategic identity claim which refers to essentialism, or, should it acknowledg...
متن کاملSame-Sex Couples, Families, and Marriage: Embracing and Resisting Heteronormativity
This article focuses on lesbian and gay couples and families and the politics of same-sex marriage. Drawing from the literature on same-sex couples, same-sex marriage, and queer theory’s concept of heteronormativity, we argue that gay and lesbian couples and families both affirm and challenge heterosexual and gendered family forms. First, we review literature that discusses how same-sex relatio...
متن کاملLesbian, Gay, Bisexual, and Transgender (LGBT) Service Members: Life After Don't Ask, Don't Tell.
Lesbian, gay, and bisexual service members can serve openly in the military with the repeal of the Don't Ask, Don't Tell policy. The fate of transgender service members remains uncertain as the policy preventing them from serving in the military remains under review. The health care needs of these populations remain for the most part unknown, with total acceptance and integration in the militar...
متن کامل“Enemies of the People?” Public Health in the Era of Populist Politics; Comment on “The Rise of Post-truth Populism in Pluralist Liberal Democracies: Challenges for Health Policy”
In this commentary, we review the growth of populist politics, associated with exploitation of what has been termed fake news. We explore how certain words have been used in similar contexts historically, in particular the term “enemy of the people,” especially with regard to public health. We then set out 6 principles for public health professionals faced with these situations. First, using th...
متن کاملCultural Competence of Nurse Practitioners: Providing Care for Gay and Lesbian Clients
...................................................................................................................... iii ACKNOWLEDGMENTS ...................................................................................................v DEDICATION .................................................................................................................. vii TABLE OF CONTENTS ............
متن کامل